Many not for personal profit organisations will consider that their project or the services that are going to be supplied as part of it are unique and they may ignore the fact that there are other suppliers within their locality providing the same service, and if they are bigger or have access to more resources may be able to supply it at a keen price.

It is important as part of collating evidence for a business plan to address this and to identify the other suppliers of services that are similar to those that are part of the asset development or transfer project.

This is important because like demand, supply is a factor that affects what price can realistically be set for the use of an asset or the services or products that it provides.

This issue can be addressed by systematic research on other suppliers of services or products that exist in an area so that the project can address in the business plan why they will cater for demand better than other suppliers and have more to offer individuals or organisations.