A business plan should set out the way that the business will be promoted to its target market.

The Initial assessment of feasibility and research for the supply and demand sections of the plan should have identified the target market and information about how that market identifies, buys and pays for the services or products that are being offered as part of the asset project – they may be principally online, in person, direct mail etc

This section should set out how the project and its services will be promoted and advertised, the methods that will be used and a description of why the methods have been chosen and the ways that are they are particularly suited to the target market(s).